The company announced the launch during a virtual event for trade media on Nov. 10. Available in Original and Wild Berry varieties, Skittles gummies offer the same intense fruit flavors fans know and love in an innovative gummy form.
Jim Dodge, vice president of convenience for Mars Wrigley U.S., said both consumers and customers have been asking for a gummy Skittles option.
“Mars Wrigley is laser-focused on listening and responding to our consumers, and this shift in behavior has driven us to evolve our approach and introduce new products, like new Skittles gummies,” Dodge said. “We know that convenience shoppers can’t get enough of our gummies — from LifeSavers to Starburst — and we’re excited to bring them a new experience with Skittles.”
Skittles gummies will be available at retailers nationwide in peg bags and sharing size standup pouches.