Cocomels is adding a new item to its fan-favorite Chocolate-Covered Bites line – Organic Crispy Chocolate-Covered Bites.
A chewy coconut milk caramel center is covered in 60% dark chocolate that has been tossed with organic crisped quinoa for an irresistibly snackable treat. Crispy Chocolate-Covered Bites are the second new product launch from Cocomels this fall, with additional new items to be announced in 2021.
Crispy Cocomels Bites are organic, non-GMO, vegan-friendly and crafted without dairy, gluten, cholesterol or corn syrup.
"In an effort to make Cocomels even more snackable and irresistibly poppable, I added crisps and crunch to the chocolate in our Chocolate-Covered Bites," says JJ Rademaekers, Cocomels founder and chief candy officer. "We tested a range of puffed grain options and found that crisped quinoa delivers the ideal crunch we were trying to achieve while also maintaining the organic, non-GMO, gluten free and vegan-friendly standards that are so important to us. I say this with every new item we develop, but I do truly believe consumers won't be able to get enough of these new Crispy Bites. We had to hide the samples from our teammates because they kept disappearing!"
Citing data from Mintel, Cocomels says snacking is on the rise, with 95 percent of U.S. adults claiming to snack daily and 70 percent doing so two times per day. And 59 percent of snackers believe that the crunchier or crispier a snack is, the better it is. In an effort to capitalize on the rapid growth of snacking, Cocomels hopes to shift perceptions that caramel is traditionally consumed as a dessert or special treat.
"The rich, deep flavor of caramel along with its signature chew can make it feel less snackable at times," Rademaekers says. "Balancing the flavor and consistency with chocolate and crunch, we believe, takes it to a much more snackable space."
Crispy Chocolate-Covered Bites will be available in 3.5-oz. sharing packs that are priced at $4.99 per bag. They will be sold online on Amazon and Cocomels.com and at select grocery chains and independent retailers this fall.