CTH Invest, a Belgian holding group associated with Ferrero Group, announced it will acquire Fox’s branded and retailer own-brand biscuit business, including several key long-term relationship clients, from Northern Food Grocery Group Limited (NFGG).
The business being sold generated sales of approximately £157 million ($202 million) during the last 12 months.
Based in the UK, NFGG is the maker of fine biscuit brands Fox’s and Rocky among other brands. The business has a history in the British biscuit market going back to 1853, with brand awareness among consumers and leading positions in every segment of the biscuit category.
As part of the transaction, CTH will take over two production facilities in Kirkham and Batley.
Through this acquisition, CTH expects to increase its relevance in the rich and fine biscuits category, further to the previous acquisitions of Biscuits Delacre and Kelsen Group.
Set to close in the coming months, the transaction is subject to customary closing conditions and regulatory approvals. Fieldfisher and Houlihan Lokey served as legal and financial advisors to CTH.