Citing IRI data, Ferrara says it holds an 85 percent share of the candy corn market. The Chicago-based company continues to produce iconic seasonal favorites, such as Brach's Classic Candy Corn, and has innovated with unique flavors, shapes and line extensions.
New items include:
- Brach's Mellowcreme Caramel Apples: A sweet seasonal favorite featuring apple-shaped candy corn with a top layer of soft caramel flavor followed by another layer of either sweet red apple or tangy green apple.
- Brach's Skulls & Bones: A combination of dark chocolate sea salt skulls and caramel bones mixed with sweet banana and traditional candy corn pieces.
- Brach's Turkey Dinner Candy Corn: A full-course Thanksgiving meal in a unique mix of candy corn flavors that will carry celebrations throughout the fall season.
- Brach's Sour Haunted Tropics Candy Corn: a blend of six tropical flavors with a tangy twist, including Watermelon, Pineapple, Banana, Kiwi, Mango and Tropical Punch.
"As a leader in seasonal sweet snacking, we’re always innovating with trends and fun flavors, and we know this year is no different," said Mariah Havens, senior brand manager of seasonal marketing. "From unusual flavor combinations like our new Turkey Dinner offering to creating a candy that hallmarks the flavors of fall — combining caramel and apple in a mellowcreme — our new and traditional treats provide the perfect way to welcome fall and celebrate the season with family and friends."