The Kit Kat brand is giving 200 fans the opportunity to be the first to taste its newest flavor innovations through membership in an exclusive club.
The Kit Kat Flavor Club Sweepstakes invites fans to enter, at no cost, for the chance to be selected to join a limited group of Kit Kat insiders who will receive in-development products and club member swag, delivered straight to their doorsteps. Members can share feedback with the brand team over the course of the program, potentially influencing the future of the Kit Kat brand's flavor innovation.
Sweepstakes entrants who are selected to be club members will receive three kits during the debut year, timed to fall 2020, early 2021 and late spring 2021. The first kit will feature Kit Kat DUOS Mocha + Chocolate before it arrives on shelves nationwide this November.
"We listened to the overwhelmingly positive feedback from our recent Kit Kat flavor launches," said Amy Minderman, director Kit Kat brand. "It is important for us to hear feedback from our fans, so that we can continue to create flavors they love, so we are thrilled to introduce the Kit Kat Flavor Club!"
In August, the Kit Kat brand announced the launch of Kit Kat DUOS Mocha + Chocolate, which features a rich mocha-flavored creme and chocolate combined with classic Kit Kat wafers.
Consumers can enter the sweepstakes here. Entries will be open for submission Sept. 21 at 9 a.m. EST, and close on Sept. 29 at 11:59 p.m. EST.