See’s Candies is launching two new individually wrapped candies for the upcoming Halloween season, which is slated to be impacted by the ongoing COVID-19 pandemic.
Specifically, the new products include:
Sour Jelly Beans Trick-or-Treat Pack
Perfect for trick-or-treaters, these individually packed candies have a mix of Sour Tangerine, Sour Grape and Sour Apple flavors. A large pack comes with 45 individual bags (.28 oz per bag).
Milk Molasses Chip Trick-or-Treat Minis
A fun-sized treat, these molasses honeycomb wafers are covered in smooth milk chocolate. Each box comes with 45 individually pieces wrapped in black and white film just for Halloween.
National Choose Your Chocolate Day
See’s also is launching a new fall holiday, National Choose Your Chocolate Day. Slated to be celebrated on Sept. 16, the event corresponds with the birthday of one of chocolate’s modern visionaries, Mary See.
The matriarch of the See family, she was known for her high-quality candy and chocolate recipes. Born Mary Wiseman on Sept. 16, 1854 in Ontario, Canada, Mary raised three children in and around Ontario, and her confections were enjoyed solely by her family for years.
It wasn’t until 1921, when at the age of 65, that she moved with her elder son Charles to Los Angeles and helped him found what would be the first See’s Candies location in Pasadena.
Mary’s recipes strictly called for only the finest ingredients available and stringent production standards. These would become the hallmarks of See’s earliest successes and are notably still adhered to today. In fact, many of the candies in the current See’s lineup still use those early recipes.
By 1925, there were more than a dozen See’s Candies locations around Los Angeles and in the ensuing decades, the brand would spread across California, finding a particular foothold in San Francisco, helping to build that city’s reputation for high-quality chocolate.
The company is offering many exciting ways to celebrate Mary See and her chocolate legacy, including a quiz launching soon that will help you decide which chocolate candy matches your personality.
“In these difficult times, chocolate can brighten someone’s day, which is why See’s will make a donation to worthy organizations for every quiz taken,” the company says.
The company said it has rapidly developed new processes throughout the pandemic, carefully navigating store closures, which transitioned to contactless pick-up and eventually a return to stores with lowered customer capacity and individually wrapped samples.