Taking inspiration from HI-CHEW Watermelon, the limited-edition doughnut brings the taste of the summer staple to life with a subtle sour twist. The Watermelon Sugar HI-(CHEW) doughnut features a candy shell glaze infused with HI-CHEW Watermelon, which nods to the chewy texture HI-CHEW fans love. The filling consists of a watermelon lime cream to mimic the layered colors and taste of the HI-CHEW Watermelon chewlet.
To celebrate National Watermelon Day, the doughnut creation will be available Thursday, July 30 through Sunday, Aug. 2 at The Doughnut Project's West Village location (10 Morton St, New York City). The first 100 customers to purchase a Watermelon Sugar HI-(CHEW) doughnut will receive a free HI-CHEW Watermelon stick.
"HI-CHEW Watermelon has become a fan-favorite since launching in the U.S. last year, available in the Sweet & Sour mix as well as our individual stick format," said Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc. "In honor of National Watermelon Day, we wanted to highlight the go-to summer fruit and HI-CHEW flavor in a unique and surprising way. We're thrilled to partner with The Doughnut Project, which created a delectable and unconventional doughnut infused with HI-CHEW Watermelon."
HI-CHEW experiments with diverse techniques and develops new flavors to expand its portfolio. With nearly 1 billion pieces of HI-CHEW enjoyed each year, consumers can't get enough of the candy brand. The Doughnut Project is well known for its small-batch, innovative creations and playing with unique flavor combinations. Established in 2015, it's become the home of sweet treats inspired by fresh, seasonal, savory and cocktail flavors.
"We are big fans of HI-CHEW, so we were immediately excited by the opportunity to create this one-of-a-kind doughnut," says Leslie Polizzotto, co-founder of The Doughnut Project. "Our team strives to create delicious and unexpected recipes, and the Watermelon Sugar HI-(CHEW) doughnut does just that. It's just like biting into a HI-CHEW Watermelon chewlet, with the added fun of a doughnut."