The Trolli brand has launched Crunchy Crawlers, the first crunchy, candy-coated gummy worm.
Trolli Crunchy Crawlers are a dual-textural spin on Trolli's classic sour gummy worms that deliver a thin, crunchy shell and a chewy, fruity center. Each bag of the candy-coated gummy worms contains pieces in Strawberry-Watermelon, Raspberry-Orange and Lime-Cherry flavors.
Trolli Crunchy Crawlers are available at mass, grocery, drug and convenience stores nationwide and online in a variety of sizes, including:
- 3.8-oz. bag, S.R.P.: $1
- 4.25-oz. bag, S.R.P.: $1.79
- 6.3-oz. bag, S.R.P.: $2.29
"We are thrilled to bring consumers the first-ever crunchy, candy-coated gummy worm with our Trolli Crunchy Crawlers," said Dave Foldes, Trolli's senior brand manager. "We know that our Trolli fans crave sensory excitement, and because we like to push boundaries in the fantastical world of Trolli, the new Crunchy Crawlers deliver on that trend in a uniquely delicious way that only Trolli can."
Last spring, Trolli Crunchy Crawlers won the "Best in Show” Most Innovative Product Award at the National Confectioners Association's (NCA) 2019 Sweets & Snacks Expo. The award was based on a tasting panel of 20 judges composed of leading retailers, wholesalers, trade media, trend spotters and food industry experts who evaluated more than 300 products before the show. Each product is evaluated based on innovation, taste, packaging and ability to sell.
Trolli has been at the helm of the gummy worm candy craze for decades, having invented the now famous gummy worms more than 30 years ago. Trolli offers a wide range of products in a variety of sizes, shapes and flavors, including its classic Sour Brite Crawlers, Sour Brite Crawlers Very Berry, Sour Brite Octopus, Squiggles, Peachie O's, Sour Brite Eggs, Sour Brite All-Star Mix, and more.