Perfetti Van Melle is introducing Airheads Filled Ropes, which allow fans to enjoy five flavors in each pack.
Available nationwide in late 2020, Airheads Filled Ropes come in Bluest Raspberry, Cherry, Watermelon, Strawberry and Orange flavors.
“Our research indicates this latest Airheads innovation will also drive category growth, with 64 percent of shoppers saying they would purchase Airheads Filled Ropes in addition to their current non-chocolate products,” said Rachel Chambers, v.p. of marketing for Perfetti Van Melle.
Airheads Filled Ropes will be available in 2-oz. showbox packs, retailing for $1.09, and 5-oz. peg bags, retailing for $2.09.