With the physical interpack trade show being postponed to 2021, Bühler is offering a “virtual interpack” featuring digital showrooms, chats and webinars to present its latest technologies and solutions.
Set for May 11-15, the virtual show will have the theme of “creating food sensations.”
“interpack 2020, like many trade shows around the world, has been canceled to keep people safe and mitigate the spread of the coronavirus,” said Germar Wacker, ceo of Bühler’s Consumer Foods business. “This cautionary decision is a positive step for the health and safety of our customers and employees. The current challenges require us to explore new ways of reaching out and preparing for the future — in this case by running events digitally and discovering the potential of virtual events. We ask all our customers and interested people to keep the interpack dates in their calendars.”
Over the next few days, Bühler will invite everyone who had planned to travel to Düsseldorf to join the company’s virtual booth online, get inspired by new end-product compositions, meet Bühler experts and sales people in chat rooms or enter technical presentations online.
“There are so many challenges and opportunities in the consumer foods market today that deserve new solutions,” Wacker says. “We want to invite all our customers to explore these solutions in a completely new, virtual format which also allows for individual discussion.”
At interpack, Bühler planned to showcase its full range of processing solutions along the entire value chain. The aim was to inspire customers with innovative end products, from chocolate mass to enrobed baked goods, from moulded products to wafers and biscuits. Sustainable innovations that help reduce waste, water, and energy usage in the bakery, chocolate, confectionery and roasting industries would have been presented to encourage visitors to contribute to a better future.
At the same time, Bühler wanted to showcase new solutions for food safety, healthy ingredients, and higher efficiency. Since the last interpack three years ago, Bühler has put immense efforts and investments into innovation to meet the growing requirements of the market and of its customers, for example with significantly higher energy-efficient solutions and less waste.