YumEarth, FARE partner to raise awareness of food allergies
YumEarth products to feature FARE “Proud Supporter” emblem.
YumEarth and FARE (Food Allergy Research & Education), a food allergy research, advocacy and education organization, are collaborating to raise awareness around life with food allergies and inspire support for the food allergy community.
YumEarth and FARE are partnering to raise funds for food allergy awareness and research. In addition to sponsorship and participation at key FARE events throughout the year, certain YumEarth products will feature FARE's teal and white "Proud Supporter" emblem on the packaging. YumEarth also will donate a portion of the proceeds of these specially-marked products directly to FARE. YumEarth Organic Fruit snacks boxes will be the first to display this emblem.
"Living with food allergies is no easy feat – YumEarth is doing its part in making the everyday burden a little easier for the 32 million Americans who have potentially life-threatening food allergies," said Lisa Gable, chief executive officer of FARE. "By avoiding top-eight allergen ingredients and offering consumers detailed information about their manufacturing practices, they empower individuals with food allergies to make informed and safe decisions. We are grateful to have the support of YumEarth and, together, we are committed to educating the public."
According to recent FARE-commissioned data, diagnoses of anaphylaxis to food, a severe and potentially life-threatening allergic reaction, have risen by 377 percent in the U.S. since 2007. FARE is focused on bringing attention and action to the issue and collaborating to advance food allergy research. With the support of the food allergy community and its allies, FARE's goal is to accelerate the development of new therapies and, ultimately, find a cure.
"YumEarth is delighted to support a partner like FARE, a leading voice for those living with food allergies," said Jeff Grossman, v.p. of sales and brand development at YumEarth. "YumEarth takes food allergies very seriously. So many people, including many in our organization, are impacted by food allergies, so we know firsthand how hard and how frightening it can be. This is what inspires us every day to make delicious products free of top 8 allergen ingredients. We are proud to make life just a little simpler, and a little sweeter, for everyone."
Specially marked packages with FARE's "Proud Supporter" emblem can be purchased at select retailers nationwide.