The Hershey Co. is launching the Kit Kat Birthday Cake bar, marking the first time a Kit Kat bar includes sprinkles.
This new limited-edition bar features birthday cake-flavored white crème and crisp wafers, accented by a colorful assortment of sprinkles. It will be available nationwide starting in April 2020.
"Kit Kat as a brand is internationally recognized for its inventive flavors," said Susanne Prucha, marketing director, Kit Kat. "Our U.S. Kit Kat lovers have continued to voice a longing for new and imaginative flavors, and that's exactly what we're giving them in 2020. We've kicked off the year with not one, but three new flavor innovations and can't wait to announce what else we have in store!"
Kit Kat bars have been bursting with flavor recently with varieties such as Kit Kat Duos Mint + Dark Chocolate, Sweet Cinnamon and Pumpkin Pie. This release marks the third new limited-edition flavor announced in 2020, following the success of Raspberry Crème and Lemon Crisp. These varieties come from the Kit Kat flavor innovation team, which is constantly working to create new and exciting flavors throughout the year.
"Kit Kat brand takes flavor seriously and aims to deliver for our fans who are just as passionate about the endless flavor possibilities," said Justin Kukura, senior manager chocolate product development at The Hershey Co. "Kit Kat Birthday Cake delivers on the universal love of the layers of birthday cake flavor and aroma of frosting perfectly paired with the surprise crunch of sprinkles."
Kit Kat Birthday Cake comes in a standard 1.5-oz. bar, with a suggested retail price of $1.09.