The experiential Hershey Bar is now open as a result of an official partnership with Barclays Center and the Brooklyn Nets.
A first of its kind, the Hershey Bar at Barclays Center serves both non-alcoholic beverages and alcoholic cocktails, including milkshakes made with Hershey’s and Reese’s, an outrageously-garnished Hershey’s hot chocolate, Jolly Rancher mixed drinks and a Hershey’s Kisses signature chocolate martini.
“We are excited to partner with the Barclays Center and Levy to test these new confectionery and snacking concepts,” said Allen Dark, director of disruptive growth at Hershey. “Working with both teams in the heart of Brooklyn has been an exceptional experience, and we are looking forward to bringing successful ideas to live sports and entertainment venues worldwide.”
The Hershey Bar is located on the venue’s main concourse outside section 17, and is open during Brooklyn Nets home games, and select concerts and events at Barclays Center. In addition to opening the Hershey Bar, The Hershey Co. will be the presenting sponsor for the Nets Halloween-themed game during the 2020-21 NBA season.
“Since Barclays Center opened it has not only become one of the world’s busiest sports and entertainment venues, but also a premier food and beverage destination, widely known for the uniqueness of its concessions offerings,” said Bryan Calka, senior v.p. of global partnerships at BSE Global. “We’re thrilled to elevate our concession options even further by partnering with one of the world’s top snack companies, Hershey, to create this one-of-a-kind space for our guests to enjoy.”
The Hershey Bar is already a go-to beverage spot at Barclays Center, receiving positive feedback from guests.
“Our goal at Levy is to provide memorable food and beverage experiences that complement the exciting event that fans are attending,” said Pawel Brzezinski, area v.p. of hospitality strategy at Levy, the official food and beverage partner of Barclays Center. “The Hershey Bar has been very popular among guests at Barclays Center and has been instrumental in helping us enhance our customer experience.”