Jelly Belly to acquire Gimbal’s jelly bean brand
Transaction set to close by the end of 2019.
Jelly Belly Candy Co. will acquire the Gimbal’s jelly bean brand, Scottie Dogs licorice and other chewy candy from Gimbal Brothers, LLC by the end of the year.
Terms of the transaction were not disclosed.
"We are grateful to the Gimbal Brothers team for their collaboration during the closing of this agreement," said Lisa Rowland Brasher, president and ceo of Jelly Belly. "We are both working hard to make this seamless for retailers, brokers and buyers."
Jelly Belly owners, the Rowland family, have known the Gimbal family, former owners of the Gimbal's brands, for three generations. Jelly Belly said that family association, combined with Gimbal's reputation for fine candies, made this opportunity for Jelly Belly to expand product offerings and distribution in the marketplace.
Private investment firm Highlander Partners acquired Gimbal’s in April 2017 to build its portfolio of confectionery and snack brands, called Bettera Brands. It also includes Hillside Candy, which Highlander Partners acquired in November 2016.