Snickers White is here to stay
Mars Wrigley making limited-edition Snickers permanent offering.
The Snickers brand is reintroducing a favorite twist on its iconic chocolate bar with Snickers White.
Featuring the same ingredients of the original bar — peanuts, nougat and caramel— it’s fully covered in rich, white chocolate. The variety, previously only sold for a limited time, will return to shelves as a permanent addition to the Snickers portfolio.
"We received a resounding positive response from fans when we launched Snickers White as a limited-edition offering last year," said Josh Olken, brand director, Snickers. "As we continue to see the demand for white chocolate grow, we're excited to present this new take on our classic Snickers for more fans to enjoy."
Snickers White will begin rolling out nationwide in January 2020 in 1.41-oz. single and 2.84-oz. share sizes. The new product joins other Mars Wrigley brands embracing the white chocolate trend, including M&M'S White Chocolate, M&M'S White Chocolate Peanut and Twix White Chocolate.