Sugarfina opens boutique in Mexico City
Store is candy’s retail chain’s first in Latin America.
Sugarfina has opened a 650-sq.-ft. boutique in the Polanco district of Mexico City, the specialty candy retailer’s first in Latin America.
Gourmet sweets will also be available to purchase on a dedicated ecommerce site and in subsequent retail locations in early 2020.
In celebration of the opening, GINgroup will host an exclusive invite-only event for select media and influencers, who will have the opportunity to shop the boutique privately and get their Candy Bento Boxes embossed.
The boutique features artfully displayed candies in modern Lucite cubes and Design Your Own Candy Bento Box experience, where shoppers can select an 8-piece, 4-piece, or 3-piece gift box to fill with their favorite candies from the signature Candy Cube wall.
"Mexico City is at the forefront of the Latin American market and we're just getting started," said Scott LaPorta, CEO and co-investor of Sugarfina. "GINgroup is the ideal partner to establish our brand in the region. We're excited to collaborate with them to bring Sugarfina to life in one of the most vibrant and cutting-edge cities in the world."
Sugarfina is best known for creating luxury treats for adults, including a cocktail candy collection with Champagne Bears, decadent Dark Chocolate Sea Salt Caramels, and Rosé All Day Bears, whose popularity led to an 18,000-plus person waiting list in the U.S.
"We are so pleased to be opening Sugarfina's first boutique in Mexico, and we are proud of all the hard work that has gone into this sweet, fresh and delightful opening," said Liz and Raúl Beyruti, CEO of GINwtc Mexico & Spain. "We couldn't be happier to be part of this amazing project and are looking forward to many more successes in the years to come."
Sugarfina was recently purchased by Bristol Luxury Group through a bankruptcy auction in October. The chain filed for Chapter 11 bankruptcy in September, citing shifts in the retail sector and difficulty in controlling margins as reasons for not being profitable.
Sugarfina first expanded outside of the U.S. in Asia, opening a location in Hong Kong in 2018.