The Sweets & Snacks Expo has a new look as registration opens for the 2020 show, set for May 19-21.

Held annually at Chicago’s McCormick Place and organized by the National Confectioners Association, the Sweets & Snacks Expo is the largest show in North America representing the confectionery and snack industries. 

The NCA says the new creative reflects the balance of confectionery and snack products available at the show, showcases the fun and enjoyment consumers have when they savor a favorite treat and offers inspiration to Sweets & Snacks Expo attendees.

With more than 15,000 industry professionals in attendance, the Sweets & Snacks Expo is where the candy and snack industries make meaningful connections and share their passion for delighting shoppers. The show draws more than 90 percent and 75 percent of the confectionery industry’s and snack industry’s buying power, respectively.

“We like to think of this new look as ‘a wink and a nod’ to everything Sweets & Snacks has stood for since it first began, all with an eye toward delivering even greater value in 2020 and beyond,” said John Downs, NCA ceo and president. “For our industry, the year starts at the Sweets & Snacks Expo, and this new look will help the show’s branding be as fun and unique as the products it celebrates.”

In addition to showcasing the newest product and merchandising innovations in the confectionery and snack industries, the Sweets & Snacks Expo offers a schedule of insights and education before, during and after the show. The show also offers opportunities to connect with innovators, thought leaders and confectionery and snack professionals to build meaningful and profitable partnerships. 

To learn more about the Sweets & Snacks Expo and register, visit