Nestlé has launched KitKat Chocolatory Cacao Fruit Chocolate, the first product to use Nestlé’s chocolate made entirely from the cacao fruit.
The KitKat wafer is coated with a 70% dark chocolate that uses cocoa beans and dried, powdered white cacao pulp as the only ingredients.
This exclusive confectionery will be available in Japan for online purchase and in the KitKat Chocolatory boutiques in Tokyo, Osaka, Kawasaki and Hiroshima. Individual bars retail for ¥400 ($3.67). They're also available in assortment boxes with other KitKat Chocolatory Sublime bars.
Cocoa pulp surrounds cocoa beans and is soft, sweet and white in color. Nestlé announced in July it had developed an approach that allows it to extract the pulp and use it in chocolate, with no compromise on taste, texture and quality.
Further products sweetened with cocoa pulp will follow in other countries next year, through some of Nestlé's most popular confectionery brands.
Nestlé has introduced a number of confectionery innovations through KitKat in Japan, such as ruby chocolate and volcanic chocolate.