Ferrero, maker of Ferrero Rocher, is breaking into the competitive assorted boxed chocolates category with the U.S. launch of Golden Gallery Signature, a premium assortment designed to inspire sharing.
Made with high-quality ingredients such as soft buttery caramel, Piedmont hazelnuts and Arabica coffee beans, each praline within the Golden Gallery Signature box is intended to be a little work of art.
Ferrero USA is also unveiling a TV commercial inspired by "Nighthawks," a painting by American realist artist Ed Hopper that brings the brand to life by linking the artistry of the chocolates to this timeless and powerful work of art. The commercial taps into the role Golden Gallery Signature can play in forging connections.
"Ferrero has a long legacy in premium chocolate," said Alessandro Rapali, v.p. of marketing, premium chocolate, North America. "As the No. 1 praline brand in the world, Ferrero is uniquely poised to lead the market with the expansion into a whole new chocolate space, bringing multiple fine chocolate flavor varieties to one assorted box."
Additionally, Ferrero celebrated the craftsmanship and artistry of its recipe formulation with an exclusive gathering in Chicago. Media and influencers were treated to a journey exploring the unique flavor notes of each individual chocolate in a guided tasting led by renowned chef Ted Allen.
Setting out to offer a masterpiece in every single chocolate, Golden Gallery Signature features eight pieces spanning dark, milk and white chocolate. Uniquely named and inspired by the high-quality ingredients used to craft them, the pieces include Dark Opera, Caramel Leonardo, Biancoretti, Hazelnut Duo, Coffee Maestria, Giandujot Ferrero, Milk Cupola and White Opera.
Golden Gallery Signature is available nationwide in counts of 12 or 24 pieces with suggested retail prices of $6.29 and $12.49, respectively.