Reese’s Peanut Butter Cups are America’s favorite Halloween candy, according to a new survey by New Jersey-based Monmouth University.
Conducted Sept. 23-29 by the Monmouth University Polling Institute, 36 percent of the 1,161 survey respondents listed Reese’s Peanut Butter Cups as their favored Halloween candy. Snickers followed with 18 percent, and M&M’S received 11 percent.
Plain Hershey bars and candy corn were each the favorites of 6 percent of survey respondents, while 5 percent of respondents listed Skittles as their favorite. Another 4 percent love Starburst, and 2 percent said they love Tootsie Pops.
“Candy corn even making the list may surprise some people, but it is one of the top-selling Halloween candies in the country,” said Patrick Murray, director of the Monmouth University Polling Institute. “We don’t know if it’s one of the top-eaten candies, but it does have a fan base. And candy corn make great fake teeth to creep out your parents with.”
Just over 10 percent of respondents don’t eat candy, didn’t like any of the listed options or didn’t know their favorite Halloween candy.
Seven in ten parents and caregivers said their children plan to go trick-or-treating this year, including 82 percent who have at least one child age 12 or younger in the household. Nearly all (95 percent) of those with younger children who are trick-or-treating this year will have an adult chaperone.
In terms of holidays, just 8 percent of survey respondents said Halloween was their favorite holiday, but 37 respondents consider it one of their favorites. Younger adults aged 18 to 34 years old are the most likely to rank Halloween as among their favorite holidays (58 percent), while those aged 55 and older are the least likely (32 percent).
“It’s a split decision on Halloween,” Murray said. “Nearly half the country ranks it up there with their top holidays while the other half could do without it.”