Flexible plastic pouches and bags are playing an increasingly important role in the strong global growth of confectionery packaging, which is forecast by Zion Market Research to reach $6.3 billion by 2025.

According to Zion, the plastics segment is expected to dominate the confectionery packaging market over the next seven years, primarily because these materials help extend product shelf life — which is especially important for candy sold via ecommerce sites. Another factor driving growth of flexible packaging, particularly standup pouches, is consumer demand for grab-and-go candy and snacks, often packaged in convenient, individual servings.