The Hershey Co. [Ranked No. 5 on the 2019 Candy Industry Top 100] is further expanding its position as a snacking category leader. The company has announced minority investments in emerging snacking businesses FULFIL Holdings Limited and Blue Stripes LLC.

FULFIL is one of the leading makers of vitamin-fortified, high-protein nutrition bars in the UK and Ireland. The partnership will create opportunities in new occasions among new consumer segments and markets.