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Home » Hershey expands investments into snacking businesses
The Hershey Co. [Ranked No. 5 on the 2019 Candy IndustryTop 100] is further expanding its position as a snacking category leader. The company has announced minority investments in emerging snacking businesses FULFIL Holdings Limited and Blue Stripes LLC.
FULFIL is one of the leading makers of vitamin-fortified, high-protein nutrition bars in the UK and Ireland. The partnership will create opportunities in new occasions among new consumer segments and markets.