Nestlé has launched a new recyclable paper wrapper for its YES! snack bars, marking the first time a confectionery bar has been packaged in paper using a high-speed flow wrap technology.
Up until now, high-speed production of shelf-stable snacks was achieved using plastic films and laminates. Now paper can be used at large scale while guaranteeing product quality and freshness over the entire shelf life.
The new wrapper represents a further step in Nestlé’s commitment to make all its packaging recyclable or reusable by 2025. Recyclable in the countries where it will be available, the paper is from sustainable sources and is certified by the Forest Stewardship Council and The Program for the Endorsement of Forest Certification.
"Consumers are looking for more natural and sustainable options when they choose a snack, both in terms of ingredients and packaging,” Patrice Bula, Nestlé’s head of strategic business units, marketing and sales, said. “Our YES! bars are made with wholesome ingredients that celebrate and care for nature's diversity. We are now relaunching them carefully wrapped in paper, making the packaging easy to recycle and avoiding plastic waste."
YES! snack bars contain fruit, vegetables and nuts. Among others, flavors include Dark Chocolate, Sea Salt & Almond; Dark Chocolate, Banana & Pecan; and Raspberry & Chia Seeds. The bars are vegan, high in fiber and free of gluten, lactose and added sugar.
With the new paper wrapper and a wider range of flavors, YES! Bars will become available in Austria, Belgium, the Czech Republic, France, Germany, Ireland, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Spain and the United Kingdom. More countries in Europe and beyond will follow soon.