Godiva to open café in New York City
Company plans to launch 10 cafes in the Northeast U.S. in 2019.
March 28, 2019
GODIVA will open a café in New York City next month.
Set to open April 18 at 560 Lexington Ave., the GODIVA café will feature a sweet and savory menu of grab-n-go items such as salads and sandwiches, specialty beverages and more, including the brand’s signature Chocolixir, a decadent cold blended drink, and the new Croiffle, an exclusive item for GODIVA.
The Croiffle is a fresh buttery croissant pressed into a hot waffle. The new indulgent item is available in six savory and sweet flavors, including Three Cheese, filled with melted Gruyere, Havarti and Swiss; Egg & Gouda; and GODIVA dark or milk chocolate – all for under $6 each.
Other new menu items will include fresh Belgian Liege waffles, GODIVA chocolate-inspired cookies, mochas, affogato with soft serve and more.
The Lexington Avenue café is one of many that will be rolling out in the Americas in the coming months. In 2019, 10 more cafes are slated for the Northeast, though GODIVA plans to expand the model to 2,000 locations worldwide, with more than a third of the cafes in the Americas.