Reese’s Lovers Cups offer fans more peanut butter or chocolate
Launch marked by Reese’s two-day Swap Shop in New York City.
March 27, 2019
The Reese’s brand is asking fans which part of Reese’s Peanut Butter Cups they like the best — the peanut butter or the chocolate — but fans won’t miss out on either.
Beginning in April, The Hershey Co. will introduce limited-edition Reese’s Chocolate and Peanut Butter Lovers Cups. The Chocolate Lovers Cups have the traditional milk chocolate shell and peanut butter filling, while Peanut Lovers Cups have a peanut butter filling and a half peanut butter, half milk chocolate shell.
“For years, we’ve heard people debate their favorite part of a Reese’s Cup. Is it the chocolate or is it the peanut butter?” said Natalie Perera, Reese’s brand manager. “So, we decided to settle the score and make both sides happy by giving them what they want — Reese’s Chocolate Lovers and Reese’s Peanut Butter Lovers. As if we’d actually choose!”
To kick off the launch, the Reese’s team is giving fans a first taste of the new product at the Reese’s Swap Shop. Fans will first have to decide if they are a Peanut Butter Lover or Chocolate Lover, then they can swap something they love for an early taste of the Reese’s Lovers Cups.
The Reese’s Swap Shop is open Tuesday, March 26 and Wednesday, March 27 in New York City. Reese’s fans can bring in anything they love, from an old toaster to their original roller skates. Across the two days, the Reese’s team will swap more than 10,000 Reese’s Lovers Cups, while supplies last.
Reese’s Lovers Cups will be available in 1.5-oz. (S.R.P. $1.11) and 2.8-oz. (S.R.P. $1.66) packages.