Flavor and color manufacturer Flavorchem Corp. has debuted a new logo and refreshed its brand identity, symbolizing the company’s commitment to innovation, clean-processing and evolution to better serve its local and global clients.
Certain key elements of the original logo were captured into new brand identity as a tribute to the company’s history and legacy. Flavorchem’s new logo shows a strong green color palette, representing its forward-thinking, global emphasis on natural ingredients and sustainability.
“This brand evolution embraces the trust and familiarity of our existing relationships while adapting to the ever-changing marketplace,” said Ken Malinowski, president of Flavorchem. “Commitment to our customers and partners remains our highest priority. As we start the new year, we will continue to be a trusted resource in flavor and color solutions and show how our focus on global innovation and thought-leadership can benefit all existing and future clients.”
The commitment to innovation and clean-processing is evidenced by the company’s investment in a brand new, state-of-the-art Innovation Center, set to break ground later this year. The new facility will include a test kitchen with the ability to conduct demonstrations both onsite and remotely, sensory, flavor and applications labs, and a pilot plant boasting the latest aseptic equipment and other proprietary technologies. The Innovation Center will house research and development, technology and innovation and marketing in an open environment to create a truly collaborative workspace.
“For over 47 years, Flavorchem has focused on helping customers make great tasting products,” Malinowski said. “Enhancing our core competencies in innovation and service are our top priorities. Investment in a new, state-of-the-art Innovation Center will put customers at the center of our new product development efforts and will provide our talented employees advanced tools and resources needed to be on top of the latest industry trends.”