THINSTERS Cookie Thins
That’s How We Roll, Fairfield, N.J.
Mrs. Thinster’s Cookie Thins has revealed a new look to go along with a new positioning, THINSTERS, as it aims to merge “healthy” with “tasty” in the cookie category. Its new identity uses the same better-for-you ingredients to make the thin, crunchy cookie, but is now showcased through fun branding. THINSTERS are available in flavors including Chocolate Chip, Toasted Coconut, Vanilla Bean and Key Lime Pie.
Ingredients (Chocolate Chip): Wheat flour, brown sugar, butter (cream, salt), chocolate chips (sugar, unsweetened chocolate, cocoa butter, dextrose, soy lecithin, vanilla extract), vanilla extract, whey, eggs, baking soda, salt.