Brach’s: Consumers can still share the love with conversation hearts this Valentine’s Day
Brach’s Conversation Hearts updated with new phrases.
February 7, 2019
With news of Sweethearts Conversation Hearts being out of production this Valentine’s Day, Brach’s, a Ferrara Candy Co. brand, wants to ensure consumers there are still plenty of ways to express their love for one another.
First launched in the 1960s, Brach’s Conversation Hearts are available at a wide array of retailers around the country, offering heartfelt messages in classic and inventive flavors, sizes and packages.
“Brach’s is and has been the leader in the conversation hearts category for years,” says Hans Becher, general manager for Brach’s and seasonal confections at Ferrara. “In 2018, Brach’s had 55 percent market dollar share among the top four brands in the segment. In terms of pounds sold, we outpaced our nearest former competitor nearly three to one. Brach’s size, texture, colors, sayings, flavors and quality provide the perfect sweet solution for those conversation heart lovers who are lamenting over reports that this Valentine’s favorite is not available this year.”
Brach’s Tiny Conversation Hearts are available in flavors including Wintergreen, Banana, Orange, Lemon, Cherry and Grape as well as on-trend flavors including Tropical Fruit, Very Berry and Sweet and Sour.
To further tap into trends, Brach’s adds new phrases and colloquialisms to Conversation Hearts on a regular basis, ensuring contemporary expressions, acronyms and emoticons are brought to life. Newer sayings include TTYL (Talk To You Later), Adorbz, BFF, and LYMY (Love You Miss You). These, combined with other contemporary expressions such as Text Me, Yowsa, and ILU, bring this candy conversation into the 21st century. These newer sayings join timeless and popular phrases that are more common to the category, such as Be Mine, Love You, Let’s Kiss, Miss You and Hug Me.
Ferrara Candy Co., a leader in non-chocolate seasonal confections, considers innovation at the core of the company’s success. The company leverages its brand portfolio to deliver new, on-trend products. These, in turn, help people create special moments within the seasons and throughout the year that become lasting memories.
“The reason our seasonal brands lead the market lies in the way we combine iconic, time-honored classics with innovative, on-trend elements to deliver candy that helps today’s consumer celebrate, bake and decorate with their friends and families,” Becher adds. “Iconic Brach’s Conversation Hearts join classic ‘markers’ of the season, including: Brach’s Jelly Bird Eggs, Brach’s Candy Corn and Brach’s Candy Canes, which are all hallmark candies unique to each season’s celebration. Beyond Brach’s, we offer inventive, unique seasonal products from our SweeTARTS and Trolli brands, adding whimsy and novelty into traditional seasonal candy options.”