Third Flavor Vote campaign asks M&M’S fans to try international flavors
Voting participants will be entered to win a trip to Mexico, Thailand and England.
January 22, 2019
Mars Wrigley Confectionery is launching its third M&M’S Flavor Vote campaign this month with internationally-inspired flavors.
Peanut M&M’S fans will select their favorite from three limited-edition flavors: Mexican Jalapeño, Thai Coconut and English Toffee. They’ll be available at retailers nationwide starting Jan. 28.
The Mexican Jalapeño Peanut flavor combines spice with chocolate, while the Thai Coconut Peanut flavor is a savory sweet taste inspired by Thailand. And there's nothing more English than toffee.
"With M&M'S Flavor Vote back this year, we're thrilled for our fans to vote and are sure the three internationally-inspired flavors will excite their taste buds," says Allison Miazga-Bedrick, brand director, M&M'S. "We believe flavors have the power to transport you, and this time, we are making that journey a reality by offering participating fans the chance to win a trip around the world."
By voting in this campaign, fans will be entered for the chance to win a trip to all three countries that inspired the new flavors: Mexico, Thailand and England. Fans can try each new flavor and cast a vote online at www.flavorvote.mms.com, or text the word "Vote" to 84444. Participants can vote once a day until May 17.
The M&M'S brand launched its first Flavor Vote in 2016, through which fans selected Coffee Nut to join Original Peanut on shelves. In 2018, in the brand's second Flavor Vote, fans chose Crunchy Mint as their favorite crunchy flavor.
This year’s winning flavor will be announced in August 2019 and continue to be sold at stores nationwide.