Dragon Fruit wins Morinaga America’s flavor vote
New flavor to hit U.S. shelves in 2019.
April 12, 2018
The results are in: Voters for Morinaga America’s East Meets West Flavor Challenge selected Dragon Fruit as the newest HI-CHEW flavor in the United States.
Morinaga America, Inc., launched the flavor vote last month in celebration of the company’s 10-year anniversary here. The company invited HI-CHEW fans to pick which Japanese flavor they’d like to see brought Stateside.
With a bright pink and purple hue, HI-CHEW Dragon Fruit is packed full of sweet, refreshing fruit flavor with a hint of tang. With pink, leafy skin, dragon fruit flavor is said to taste like a mix between pear and kiwi.
Voting began March 12 and concluded March 31. The winning flavor will appear on U.S. shelves in early 2019.