Guylian celebrates 50th with Master’s Selection launch
Belgian chocolatier of sea shell-shaped hazelnut pralines unleashes creative potential with 10 innovative flavors.
October 25, 2017
It took love to create Guylian, the Sint-Niklaas, Belgium-based chocolatier known for its sea shell-shaped chocolate pralines filled with a hazelnut center. When Belgian chocolatier Guy Foubert married Liliane in 1958, the two immortalized their passion for life’s sweetest pleasures — love and chocolate — by joining their names to one: Chocolaterie Guy-lian.
In celebration of love and chocolate, the couple created for the ﬁrst time the Guylian Sea Shell Chocolates. Guy developed the iconic recipe of the signature in-house roasted hazelnut praline ﬁlling, while Liliane added the artistic touch by designing the shining marbled exterior and the delicately sculptured shapes. That creation propelled the Belgian chocolate company to worldwide prominence.
To mark its 50th anniversary as a company, Guylian has launched a new luxury range of premium mini pralines with bold as well as traditional flavor combinations. Thirty mini pralines in 10 delectable flavors have been collected into a beautiful gift box.
Consumers will discover flavors like Coffee Cardamom, which features coffee from Guatemala; Caramel with Pineapple incorporating Costa Rican pineapples; Orange, a pure ganache with a coulis of orange and a twist of golden berries; Earl Grey Tea, a dark ganache infused with Sri Lankan tea; and Ginger Lime, a ginger and dark chocolate ganache combination with a touch of lime.
The collection also contains traditional favorites such as Raspberry, Signature Hazelnut Praline, Crunch Hazelnut Praline, Almond Praline and Mocha. Fine ingredients such as a golden berry or zest of lemon decorate each praline and complete the taste sensation.
“With this premium assortment, the brand not only launches an indulgent selection of bite-sized pralines, but also sets its first steps into the next 50 year of excellence in Belgian chocolate creations,” says Mieke Callebaut, Guylian managing director.