Organizers of Yummex Middle East, formerly known as Sweets and Snacks Middle East, announced the winners of the 2017 Innovation Awards during the show’s 11th edition, held Sept. 18-20 at the Dubai World Trade Centre.
The awards are designed to celebrate pioneering leadership and innovation in the global food and drink industry. Using its knowledge of markets and regional trends, Innova Market Insights selects products it feels best represent the preferences and interests of the Middle East and North Africa (MENA) markets.
Winning products were displayed in glass cases in front of the Yummex exhibition hall. They include:
Best Bakery Product
Y3K Cosmic Cookie Mousse Cake
Made from two cookie flavors America loves — Oreos and Chocolate Chip — this ice cream-like cake doesn’t need to be frozen.
Best Chocolate Product
Fitmeals Protein Chocolate Crossies
Fitmeals Low Carb Protein Crossies are sugar-free, gluten-free and low-carb fitness sweets that use pea protein instead of soy. They’re available in three different flavors: Bittersweet Chocolate (vegan), Milk Chocolate Caramel and White Chocolate Strawberry.
Best Hard & Soft Candy Product
Nom Noms Sours Cola
Nom Noms are airy, halal marshmallows made with natural colors and flavors. Nom Noms Sours Cola joins Original and Strawberry flavors.
Best Snack Product
This caramel fudge popcorn is inspired by the elegance of the moon.