M&M'S is having a big year.
It's the brand's 75th anniversary, and it kicked off 2016 with its biggest marketing campaign yet. Part of that campaign was a search for the brand's next great peanut. It enlisted the help of M&M'S fans in a nationwide "Flavor Vote." And the results are in.
With more than one million votes cast, M&M'S announced that Coffee Nut is the reigning champion, defeating two other peanut-flavored challengers — Honey Nut and Chili Nut — to win consumers' hearts and votes.
The Coffee Nut flavor, which does not contain any caffeine, will join M&M'S Original Peanut, which was first introduced in 1954, on shelves at retailers worldwide in early August.
Fans who cast their vote for their favorite new flavor were also entered for the chance to win $100,000 and earn the title of the official M&M'S Taste Tester.
This year's winner is Jason Y. from Raleigh, N.C.
"We are so thrilled that our fans helped to shape our brand's vibrant future," says Tanya Berman, director, M&M'S brand. "Flavor Vote was the perfect campaign to show how much we value our fans' opinion. The brand is looking forward to adding Coffee Nut to our peanut-flavored lineup in August."