Wrigley launches Orbit White
The new soft chew sugarfree gum helps keep teeth white.
In January 2017, Wrigley is introducing a new version of Orbit White — a soft chew sugarfree gum that helps keep teeth white.
It’s bigger in size than current Orbit pellets, and will be available in two sugarfree flavors, Spearmint and Peppermint – by far the no. 1 flavors in the category.
As a leader in the gum category, Wrigley is focused on category growth and giving consumers compelling reasons to chew gum, such as improved oral health. Research shows that chewing sugar free gum like Orbit after eating and drinking can help protect your teeth, and new Orbit White also helps keep your teeth white.
The gum will be available at retailers nationwide in 40-count bottles with an S.R.P. of $3.49 and will be followed later in 2017 with a new 15-count single serve plastic bottle.