Chicago Vegan Foods>, Lombard, Ill.
Dandies Marshmallows is rolling out new, updated packaging to promote its all-natural and non-GMO Project Verified attributes.
Designed in shades of refreshing blue, a background of clouds, and playful fonts, the bags portray a lighthearted feel and feature the Dandies’ marshmallow man wearing his bow tie that consumers have grown to love.
The front of the bag clearly highlights the product’s key attributes: all natural, non-GMO Project Verified, and certified kosher by cRc. It also showcases the light and fluffy, beautifully yummy marshmallows in a cloud-shaped package window. When consumers flip over the bag, they’ll have a chance to read about the inspiration for Dandies’ marshmallows, see a recipe for classic crispy treats, and review the product’s nutritional information and ingredients.
In addition, an illustrated Dandies’ branded airplane carries with it a ribbon of product call-outs, including vegan, gluten free, gelatin free, fat free, dairy free, and nut free.
“We wanted to keep the same fun-loving feel of the original package but redesign it to better promote Dandies’ unique qualities. We’re really pleased with how it all turned out,” says Dan Reed, marketing director for Chicago Vegan Foods.
Ingredients: Tapioca syrup, cane sugar, filtered water, tapioca starch, carrageenan, soy protein, and natural vanilla flavor.
S.R.P.: (10-oz. package) $4.99