CVS to replace 25 percent of candy in front checkout space with snacks
Move is part of a larger push to expand CVS' offerings of healthy food and beverages.
Starting this summer, CVS will replace 25 percent of its front checkout space, traditionally occupied by candy, with displays of snacks including KIND bars, Larabars, and Vega One bars.
The change is part of CVS' push to expand its assortment of healthy food and beverages, building on an initial 500-store pilot that launched in 2015. This year's push will extend to more than 2,900 stores nationwide and is part of the company's efforts to evolve into a health destination by making better health easier for customers.
The push will include adding 250 fresh, refrigerated, non-perishable healthy food and beverage choices to their offerings. Incoming brands will include Amy's Kitchen, Annie's Homegrown, Chobani, Krave Jerky, and more. The store will also offer more from the CVS-exclusive Gold Emblem line abound, which is free from artificial preservatives, flavors and colors.
On top of that, 360 stores will also receive enhancements to the layout of food, beauty and over-the-counter health products. These enhancements will include an expanded refrigerated section as well as more prominent displays of healthy foods and grab-and-go snacks.
Paleo, raw and vegan products will also be spotlighted in select CVS Pharmacy locations throughout the year.
"Since becoming the first and only national pharmacy chain to end the sale of cigarettes and other tobacco products, the number one thing we've heard from our customers is the desire for healthier food options," says Judy Sansone, senior v.p. of front store business. "This year, we are continuing to expand the assortment, volume and shelf space dedicated to better-for-you foods and snacks offered in our stores nationwide to make healthier snacking easier and more convenient for our customers."