Amplify Snack Brands acquires better-for-you snack company Boundless Nutrition
Boundless Nutrition helps expand Amplify's portfolio of better-for-you snack brands.
May 4, 2016
Amplify Snack Brands, owner of SkinnyPop and Paqui, has acquired better-for-you snack food company Boundless Nutrition.
The Austin, Texas-based company makes Oatmega protein bars and Perfect Cookie.
"Boundless Nutrition is the perfect addition to our expanding portfolio of better-for-you snack brands," says Tom Ennis, president and ceo, Amplify Snack Brands. "Oatmega's delicious protein-packed snack bars and 'Nutrition Shared' mission reinforce Amplify's snacking without compromising promise, and we're thrilled to welcome them to our family to further define what good snacks should be."
Oatmega, the cornerstone brand of Boundless Nutrition, targets the latest consumer trends, addressing demands for convenient on-the-go protein snack options with its protein bars. The bars are made with high-quality ingredients including 14 g. of grass-fed whey protein and a daily dose of omega-3s, and come in eight flavors including chocolate mint crisp and chocolate peanut crisp.
"At Boundless Nutrition, we have a strong passion for making great-tasting, great-for-you products and are equally passionate about giving back to the community," says Trevor Ross, Boundless Nutrition founder. "We're excited to join a family of brands that has a shared vision and values."