‘Who ya gonna roast?’
Campfire Marshmallows teams up with Ghostbusters for summer campaign.
Doumak, Inc., the Bensenville, Ill.-based manufacturer of Campfire brand marshmallows, is partnering with Sony Pictures Consumer Products and its Ghostbusters movie franchise just in time for the film’s widely anticipated worldwide release in theaters this July.
Don Muff, Doumak’s v.p. – sales and marketing says, “Campfire is thrilled to be affiliated with the iconic Ghostbusters brand. Our Campfire brand of quality marshmallows fits perfectly with the high quality entertainment that Ghostbusters brings to fans of all ages.”
Mark Caplan, senior v.p. for Sony Pictures Consumer Products concurs, saying that, “Campfire is the perfect addition to our ever expanding offering of consumer products. We are thrilled about the potential of their product being available at many retailers across the world.”
Mark Schuessler, president and coo of Doumak, points out that the affiliation between the country’s oldest marshmallow brand (since 1917) and Ghostbusters is a natural fit.
The Ghostbusters vanilla-flavored marshmallows will be shaped as the iconic Stay Puft Marshmallow Man (white) and the popular Slimer (green) movie characters, he adds. Campfire Ghostbusters marshmallows will be available in a 12- or 20-oz. lay down bags in display-ready cases or various consumer friendly displays.
Campfire Ghostbusters Marshmallows are fat-free, gluten-free and only 90 calories per serving. They are a perfect roasting size and can be used in making a fun S’more, in traditional recipes like crisped rice treats, or in fun craft ideas, the company says.