Mondelez launches savory snack brand GOOD THiNS
The company's first new snack brand in more than a decade offers wholesome snacking options with real ingredients.
New snacks from Mondelez Int'l are hitting stores, and they promise to be good.
Responding to customer demand for more wholesome savory snacking options, Mondelez is launching its first new snack brand in more than a decade.
GOOD THiNS combines real ingredients like wheat, potato, and rice with enticing flavors like garlic, spinach, and sweet potato. Each piece is baked, thin and crispy, and contains no artificial flavors, colors, cholesterol, partially hydrogenated oils, or high fructose corn syrup. The brand will launch with eight varieties.
"At Mondelēz Int'l, what's important to consumers is important to us. We're regularly taking a consumer pulse on ingredient and flavor preferences, and we're excited to launch a brand that delivers on a broad range of these interests," says Danielle Brown, marketing director for GOOD THiNS. "Best of all, it's a snack that you can feel good about."
Marketing support will spread word of the new brand over the next few months with three TV spots, digital advertising, in-store sampling, shopper marketing programs, and consumer activations in certain cities.
The Potato Ones! (With 60 percent less fat than the leading regular fried potato chip)
- Spinach & Garlic
- Sweet Potato
The Chickpea One! (Made with real chickpeas)
- Garlic & Herb
The Rice Ones! (Gluten-free)
- Veggie Blend
- Simply Salt
- Poppy & Sesame Seed
- Sea Salt & Pepper
"The name 'GOOD THiNS' pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture," says Brown. "GOOD THiNS is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation."
GOOD THiNS is rolling out at an S.R.P. of $3.69 per box.