So how do you celebrate 100 hundred years of making chocolate and serving the retail confectionery community? Throwing a party certainly is one answer. Questions about where, when and whom do you invite, however, can complicate that scenario in a serous way.

Birnn Chocolates of Vermont, which celebrated its 100th anniversary last year, faced that pleasant, albeit profound, challenge in 2014. Keep in mind, however, that the company has thousands of customers. Consequently, throwing a party would involve a serious reception involving hundreds that would most likely only last five, maybe six hours.