Morinaga America, Inc., Irvine, Calif.
Morinaga-America has launched an all-new line of candy called Hi-Chew Sours.
Currently, they’re available in Lemon, Lime and Grapefruit Sours in a mixed peg bag, and the company plans to follow up with more new products in coming months.
Hi-Chew has long been the best-selling chewy candy in Japan, and is highly successful throughout the rest of Asia. The new Sours version seeks to address demand from a broader set of customers in the rapidly evolving U.S. market.
The introduction of Hi-Chew Sours follows the recent launch of a larger new package of original Hi-Chew — a new 14.1-oz. bag that is the first product from Morinaga’s new North Carolina production facility.
In the United States, original Hi-Chew is offered in Strawberry, Green Apple, Mango, Grape, Cherry, Banana, and Melon. And the original Hi-Chew is also offered in 3.53-oz. peg bags, and 1.76-oz. sticks.
Ingredients: (Lemon Hi-Chew Sour): Sugar, glucose syrup, hydrogenated palm oil, gelatin, dl-malic acid, citric acid, natural and artificial flavors, emulsifiers (sucrose fatty acid, sorbitan monostearate), concentrated lemon juice, color (beta-carotene). Contains soybeans. Made in a facility that also processes milk.
S.R.P.: (Hi-Chew Sours 3.17-oz. peg bag) $2.49; (Original Hi-Chew 14.1-oz. gusset bag) $5.99