As parents carefully ration their children’s haul of Halloween candy during the coming weeks, they may miss a subtle shift that’s occurred in the treats pile: better-for-you sweets.

According to James Russo, senior v.p. of Global Consumer Insights at Nielsen, “Today’s consumers are reaching for a mix of healthy and indulgent options.  The demand for better-for-you food (and snacks) is something we are seeing across the board in the consumer space.  In fact, 45 percent of global respondents within a 2015 Nielsen survey on global snacking said that healthy ingredients were very important when it came to snacks.”