popchips, the innovative popped snack company, has named David Ritterbush as its new ceo, as part of an expansion to its leadership team.
The company’s previous ceo, Paul Davis, will expand his role on the board of directors, joining Founder Keith Belling as co-chairman.
Ritterbush brings 25 years of consumer package goods experience to the company, having worked across numerous leading lifestyle brands. He is recognized as an innovator within the industry, with a keen ability to identify and respond to consumer behaviors and demand in highly competitive markets.
"I witnessed popchips transform the better-for-you snack category in 2007, igniting explosive growth and massive consumer enthusiasm for its brand," says Ritterbush, "The timing for me to join the team could not be better as we plan to introduce exciting innovations in 2016 that will fire up and excite our existing snackers, attract new fans to the brand and expand the tremendous support we receive from retail partners."
Ritterbush joins popchips from his previous post as ceo of Premier Nutrition Company, Inc. During his tenure at Premier Nutrition, Ritterbush led the company through tremendous growth as it became a leading player in the active nutrition category. Prior to Premier Nutrition Company, Ritterbush spent time as the vice president and general manager of Red Bull North America and had a long career at Dreyer's Grand Ice Cream.
As for Davis, he says the popchips brand made incredible strides in 2015 and is honored to be evolving his role on the board of directors.
"I am confident Dave will lead popchips and its talented team to great heights as one of the world's best salty snack companies," he says.
popchips, which is sold at more than 30,000 retailers across North America and the UK, is a line of popped potato and veggie chips with all the flavor and half the fat of fried chips. popchips has been winning awards and acclaim since its launch in 2007, while garnering a passionate following among trendsetters, moms, sports enthusiasts, and celebrities alike. popchips' fans include Jillian Michaels, Ashton Kutcher, and Sean (Diddy) Combs.