Mondelez Int'l brings Oreos production to Russia
Russian-made Oreos will hit retails stores in October.
Russian-made Oreos are about to take Russia.
An upgrade to the manufacturing line at the Sobinka plant allows Mondelez Int'l to bring made-in-Russia Oreos to Russian stores. The investment is yet another step in the company's global growth strategy, which includes expanding top brands like Oreo into new markets.
"Oreo is the world's No. 1 biscuit, so this represents a major snacking milestone for the Russian market," said Hossam Ashour, general manager, Mondelez Rus. "Now consumers in Russia will be able to enjoy these legendary cookies, experience the world-famous ritual of 'twist, lick and dunk' and love them as they are loved the world over! In addition, producing Oreo in Russia will make these delicious treats more accessible to local consumers and help expand Russia's biscuits market."
The Russian-made Oreos will be available across the country in various packaging sizes. There's a 38-g. package for individual consumption, as well as 95-g. and 228-g. packages that are ideal for sharing.
Oreos generated about $2.5 billion in annual revenue in 2014. They are produced in 18 countries and sold in over 100.