Seattle Chocolate Co. launches new anti-hunger campaign
The every chocolate gives campaign will donate a serving of fresh food for every chocolate purchase.
The Seattle Chocolate Co. is hoping to fight hunger with chocolate.
In conjunction with Hunger Action Month, the candy company is launching its 2015 every chocolate gives anti-hunger campaign, which will continue through December of this year.
The campaign is meant to raise awareness for food instability in America, and will be the largest giveback in the company's history.
Involving the Seattle Chocolates and jcoco product lines, the campaign will donate a serving of fresh food to local food banks for every chocolate purchase made online or at Seattle Chocolate Co.'s retail locations in Bellevue or Tukwila, Wash.
"Our greatest joy is connecting with people through our chocolate," says Jean Thompson, owner and ceo, Seattle Chocolate Co. "Chocolate is one of the most universally loved gifts — to get and to give — and every chocolate gives helps provide food assistance to local communities in need across America. To date we've donated more than 500,000 servings of fresh food, and our goal is to make it to one million by the end of the holidays. We would love your help!"
Bars, truffles, gift boxes, and the new jcoco and Seattle Chocolate bar flavors to be introduced later this fall will count toward the campaign. Purchasing three gift boxes will mean three servings of food donated, while buying a 12-pack of bars will result in 12 servings of donated food.
Social media will also play a part in every chocolate gives. Every time someone tags #chocolategives during the campaign, a donation of food will be made.
Seattle Chocolate Co. currently partners with Food Bank for New York City, Greater Boston Food Bank, SF-Marin Food Bank and Northwest Harvest. It adds local partners wherever its products are distributed.
Thanks to every chocolate gives, fighting against hunger can be done in three easy ways:
1. Make a Seattle Chocolates or jcoco purchase, either online or at a Seattle Chocolate Co. retail location
2. Visit the jcoco pop up shop in Bellevue or the factory store in Tukwila to find Northwest Harvest food donation boxes (customers who make a food donation receive 10 percent off an in-store purchase)
3. Use the tag #chocolategives and join in the conversation online
Food insecurity is a devastating issue, says Margarette Purvis, president and ceo, Food Bank for New York City. But there's plenty to be done about it.
"In New York City alone, one in five people rely on soup kitchens and food pantries. We depend greatly on generous partners like Seattle Chocolate Co., who both donate and help raise awareness through campaigns like every chocolate gives," says Purvis. "We are thrilled to collaborate with them, especially during our 10th annual Go Orange to End Hunger campaign."