The Hershey Co. is dominating rankings as a top company and workplace for millennials.
The company ranked fourth overall out of 100 companies in the Youth 100 VoxBurner Report, topping the list with a number 1 ranking in the "Grocery and Snacks" category.
It also ranked 20th of the "Top 200 Preferred Companies" by students aged 19-25 in the 2015 Millennial Career Survey by the National Society of High School Scholars.
According to VoxBurner, companies that are successful with millennials are more likely to make young people's lives easier and more fun, while allowing them to save money.
Given the growing millennial influence over the marketplace, being popular with young employees is increasingly important. Millennials are gaining buying power and impacting food trends, and will make up 29 percent of consumer packaged goods spending by 2020.
“As a company with more than 120 years in the marketplace, we are thrilled that our iconic brands connect with millennials,” says Michele Buck, president North America, Hershey. “Young people want to work for companies that make the brands they love and where they are able to make a difference and give back to the community. It’s gratifying that Hershey has been recognized as one of these places.”
Building a collaborative and engaging workplace will help Hershey gain employees that reflect the demographics of its customers, as well as keep up with key trends in the marketplace and continue delivering new products to consumers.
“We welcome eager and talented young professionals into our workplace,” adds Kevin Walling, senior v.p., and chief human resources officer, Hershey. “Diversity of thought, perspectives and experiences make for stronger teams and ideas — key ingredients for Hershey to achieve success across the snack continuum.”