What consumers want in Food Labels
Shoppers looking for simple, clean labels, with fewer ingredients that they know and understand.
Consumers are paying closer attention to food and beverage labels, scrutinizing what's on the label more today than ever before.
While much of the actual label reading occurs at the shelf in a store, the cultural forces behind reading labels are heavily influenced by what is happening in consumers' home lives and where they are positioned in the core, mid-level or periphery in terms of the World of Wellness.
A broad range of influences drives consumers to carefully analyze labels that include the effects of the media, consumer lift stage, health conditions, food safety and freshness concerns, as well as diet and weight management programs.
For the full Health & Wellness 2015 report, visit The Hartman Group website.