Bazooka’s new Cotton Candy-flavored Baby Bottle Pops
The Topps Co., Inc. , New York City
Bring all the fun of the carnival to the candy aisle with new Cotton Candy-flavored Baby Bottle Pops.
Bazooka Candy Brands, a division of The Topps Co., Inc. delivers yet another whimsical flavor to the Baby Bottle Pop legacy. The pops feature a baby bottle shape with a lollipop top that can be dipped into flavored powder to maximize silliness, deliciousness, and fun.
“Baby Bottle Pop has been a hit at retail for years, and has gained additional momentum recently, making it the perfect time to expand the brand with an exciting new flavor,” says Elizabeth Mangold, senior brand manager, Baby Bottle Pop.
During the past six years, Baby Bottle Pop has consistently ranked as a top 6 non-chocolate candy at checkout.
The new Cotton Candy flavor will be supported as part of an integrated marketing campaign promoting the whole Baby Bottle Pop brand which includes broadcast advertising, along with digital.
The line extension will also have special call-outs on display boxes in-store. In addition to Cotton Candy, Baby Bottle Pop’s flavor offerings include Watermelon, Strawberry, Blue Raspberry, and Berry Blast.
Ingredients: Sugar, dextrose, glucose syrup, natural & artificial flavors, buffered lactic acid, titanium dioxide (color), red 40 lake, blue 1 lake, red 3, blue 2 lake.