Mondelez brings holographic displays to grocery stores
Holographic displays will feature official snacks from the U.S. soccer campaign.
Forget drone mail delivery systems, robotic vacuum cleaners, and self-driving cars — the real excitement is happening in your local grocery store.
Thanks to a partnership with News America Marketing and Mondelez Int’l, select Price Chopper, K-Mart, and Food Lion stores are currently running holographic display advertisements.
That’s right. Holographic. Display. Advertisements. What a time to be alive.
Holographic Display is a high-definition image projection that creates the realistic illusion of a 3-D moving object, with an optional audio component. This revolutionary technology will be the first of its kind to be displayed in U.S. grocery stores, and Mondelez is the first company to make use of it.
These eye-popping, innovative displays will amplify Mondelez’s #PassTheLove soccer campaign. The illusion of a floating advertisement can be seen in the aisle, allowing brands to pop out.
Mondelez Int’l will feature Ritz, Trident, and Chips Ahoy as the Official Snacks of U.S. Soccer in the campaign.
And, The Holographic Display will consist of a rotating 3-D soccer ball that introduces consumers to the iconic snack brands with the help of a superstar U.S. soccer athlete.
The technology represents a first for Mondelez in-store, and the company sees it as a perfect fit for the #PassTheLove campaign. The program is the company's largest multi-brand effort to date, and one that is grounded in engaging with consumers through interactive digital and social media activations.
During June and July, consumers and fans everywhere are invited to share a message of support for the U.S. Women's National Team at PassTheLove.com, where submissions are gathered on a Digital Fan Wall of support and consumers can win instant prizes for participating.
"Our snack brands are leaders in finding creative ways to interact with consumers in real time through digital technologies, and we're excited to bring our #PassTheLove campaign to life in such an engaging way at retail during a time when the entire country is buzzing about the sport of soccer," says Stephen Chriss, senior director, North America consumer engagement and marketing services at Mondelez Int’l.
With the ability to provide both audio and visual, Holographic Display gives brands the power to stand out from their competitors.
In a recent survey, 41 percent of participants said that they made a purchase they were not planning to make after hearing a point-of-purchase message, and similar consumers said videos about a product made them 144 percent more likely to add that product to their cart. Participants surveyed also indicated greater remembrance of multi-dimensional products, and were more willing to make a purchase when interacting with a 3D visualization.
"Our goal is always to provide the most creative, innovative solutions for our clients," says Marty Garofalo, ceo, News America Marketing. "We are delighted to generate some excitement in grocery store aisles by making Holographic Display available to our clients."
News America Marketing is the marketing partner of some of the world's most well-known brands. known for its iconic Sunday coupon insert, SmartSource Magazine, and innovative digital savings platforms.
Mondelez Int’l, Inc.is a global snacking company, with 2014 revenue of $34 billion. Creating delicious moments of joy in 165 countries, Mondelez Int’l is known for its billion-dollar brands such as Oreo, Cadbury, and Trident gum.