Juicy Drop Gummies
Bazooka Candy Brands, New York
Bazooka Candy Brands, a division of The Topps Co., Inc., is about to turn up the intensity in the gummy category. The incredibly popular Juicy Drop brand is expanding to now include Juicy Drop Gummies, a truly breakthrough confectionery innovation that lets fans control their flavor experience.
The product combines delicious sour-sanded gummies with the signature Juicy Drop sour gel pen. Using a special “drop zone” on the gummy, consumers combine the two for an amazing taste experience.
“Just like we did with Juicy Drop Taffy, we are looking to revolutionize an already popular segment with Juicy Drop Gummies,” says Anthony Trani, v.p. of marketing at Bazooka Candy Brands. “We knew by marrying gummies with the signature sour gel of Juicy Drop, we’d create yet another product our consumers would absolutely love. And based on the consumer feedback we’ve received so far, it has been an absolute hit.”
The new Juicy Drop Gummies will challenge taste buds with an exciting line-up of deliciously sour flavors including: Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast.
S.R.P.: $1.60 to $2.20